SEO Scam

If you own and operate a plumbing, electric and heating cooling business, you have likely seen yourself engulfed in an online world where it seems not only downright impossible to reach the top of the SERPs (Search Engine Result Pages) but to do so without becoming victimized by an SEO scam. While no one wants to get taken advantage of, unfortunately, there are a lot of people out there trying to pull a fast one on unsuspecting business owners who have a genuine desire to get a competitive edge. Thus, it is important to be vigilant when it comes to researching any agency you are considering working with.

Here are our top five tips to avoid falling for an SEO scam (in no particular order):

1. Verify Credentials & Contact Information

No matter how reputable an SEO agency may appear, you should always take your own due-diligence to do your research. Verify the credibility of the organization with third party reviews, and to ensure they have the necessary certifications and experience. Additionally, make sure any contact information is up-to-date and that their website and other materials are current and professional – as this is indicative of their level of commitment to their practice.

2. Research the Promised Services

Before you commit to anything, be sure to speak with at least three different agencies in order to gain different perspectives and a well-rounded understanding of the market. Additionally, make sure that you are answering the same questions to each firm or comparing apples to apples in terms of your research.

3. Ask for a Detailed Analysis

An SEO firm that is confident in their capabilities will happily provide you with an analysis of your website and a detailed plan of action for what they propose to do to take your business to the next level. They should be able to provide a timeline or road map for how SEO results will be achieved. Through this process, it should become obvious if a firm is simply leading you on or taking the time to understand your individual business and tailor a plan to meet your exact needs.

4. Ensure the Agency Will Follow Google?s Quality Guidelines

When it comes to Organic Search Engine Optimization, it is absolutely essential that any agency you choose to work with follows the Quality Guidelines that have been established by Google. Organic search positioning should never be manipulated, and if a company offers to do anything else than adhere to these guidelines, you should walk away.

5. Get Everything in Writing

At the end of the day, you should always make sure that you have a written record of all services promised by an SEO agency. Any contract should contain the goals, objectives, and timeline of the project and should also stipulate clear action items for both parties.

When it comes to SEO, it is easy to be taken advantage of if you lack the knowledge and resources to do the due-diligence that is required for making the right long-term decisions that are best for your business. However, by following the tips listed in this article, you will be better prepared to recognize when an SEO agency is attempting to scam you.

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