Voice SEO

Voice search refers to the practice of using voice commands to find information online. This could include asking Siri to find a restaurant near you, or verbally talking to your Echo device at home to get a weather forecast. In 2024, over half of adults already used voice search at least once a day, according to stats from Global Web Index.

Now, let?s make it clear: voice SEO isn?t a completely separate beast from traditional SEO. Instead, the idea is to think about the differences between the two, and adjust your SEO strategies accordingly.

Because voice search is becoming increasingly popular, here are our top five actionable things to consider when optimizing voice search for your pest control business:

1. Make it Natural: When people are using voice search, they are likely talking the way they would in a conversational setting. This means you should think of how a real user would phrase his or her questions, write Content that reflects this, and optimize accordingly.

2. Target Long-Tail Keywords: When you are optimizing content for voice search, it?s important to use long-tail keywords. Long-tail keywords are more specific phrases that have less competition and are more likely to rank in voice search results. It?s also important to think of the questions someone might ask with voice search.

3. Optimize for ?Near Me? Queries: Many voice searches are location-based, meaning users have a location in mind when asking for something. You should make sure to include localized content, such as city or state names, in your SEO pages and posts, as well as in your title tags, descriptions, and metadata.

4. Include Structured Data Markup: There are certain structured data markup codes that can help you gain visibility in voice search engines like Google Home. This includes reviewing your Schema markup and making tweaks as appropriate.

5. Improve websitespeed and Mobile-Friendliness: Voice search happens quickly, so it?s important to make sure your website loads as quickly as possible. You should also make sure your site is mobile-friendly, as many voice searches are conducted on mobile devices.

By considering these five actionable points, you?ll be well on your way to optimizing for voice SEO success, and maximising organic search traffic for your pest control business.

AI Tool

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