SEO For Wix

For the small business owner, maintaining a successful online presence and maximizing search traffic can be complicated and time consuming. Factors such as the latest Google algorithm updates, competitor analysis, and SEO Content creation, all come into play when considering how to maximize an online presence. Even selecting an ideal web platform can be a challenging decision.

Thankfully, sites such as Wix have made it easier than ever to not only easily set up an online presence, but they also offer a great deal of features to help small businesses get handicap their SEO process. Wix is an ideal platform for small businesses looking to tap into the world of SEO.

To get started, here is a step-by-step guide for kick-starting SEO on a Wix-based website.

Step 1: Set Up an SEO-Friendly URL Structure

The first step is to ensure that your Wix site follows SEO-friendly URL structures. This means that each page should be clear and descriptive so that Google can immediately understand what it?s about. The purpose of creating an SEO-friendly URL structure is to ensure that each page?s content is properly categorized and indexed.

For example, for a plumbing, electric and heating cooling business, the homepage URL may look like the following: www.examplebusinessname.com/plumbing-electric-heating-cooling. This ensures that Google can immediately identify what services are being offered by the business.

Step 2: Set Up Redirects

No website is perfect and often there are errors in linking pages. A redirect is an excellent way to tell search engines like Google, that the page you originally link to has been moved and the content can now be found at a different address. This way search engines can still access the content on the new location.

Step 3: Include Breadcrumb Structures

Breadcrumb structures are an important way to provide navigation for users when browsing a website. A breadcrumb structure is a series of links located at the top of a website that show users the location of the page they?re currently on within the site hierarchy.

Google can use breadcrumb structures to understand complex hierarchies and is especially useful for shopping cart sites. Starting with the homepage, each category is displayed as a link. If a user is two levels deep in the hierarchal structure, it would be clear to them what category the product belongs to and it?s also clear to search engines like Google as well.

Step 4: Work With Meta Tags

It?s important to work with meta tags to ensure that search engines can easily access and interpret your content. Wix helps out greatly in this process simply by coming enabled with various meta tags, like the meta category, meta description, meta author and other tag types.

One of the most important meta tags to deal with is the meta description. The meta description is a 160 character summary of the page that appears under the page?s title in search engine results. This description is extremely important in providing direct context to what the page is about and why it should be clicked on.

Step 5: Create A Sitemap

Sitemaps are an essential way to help search engine crawlers index and understand a website better. Sitemaps are an XML file that outlines the structure of a website, its content, and other relevant meta data. This helps search engine crawlers better identify and understand the content on your page.

Step 6: Optimize Page Content

One of the most important steps in kick-starting SEO on Wix is to optimize your page content. User experience is essential to successful SEO and the content on your page should be well-written, organized, and search-engine friendly.

When composing page content, make sure to include relevant keywords on the page and keep them within the natural content flow. Doing this will ensure that content is optimized for both users as well as search engine spiders.

Step 7: Tailor Content To Your Target Audience

Finally, it?s important to tailor content to your target audience. Wix goes a long way in doing this, offering features such as keyword research tools that tailor content towards your target audience. There?s nothing more discouraging then users coming to a page and quickly leaving due to poor or irrelevant content.

By making sure to tailor content to the users? industry, target interests, and geography, you are ensuring efficient SEO and a good user experience.

By following the above steps, any small business owner should find it relatively easy to kick-start a successful SEO campaign on a Wix-based site. SEO may be complicated and time consuming, but by utilizing the right tools and knowledge, success can be achieved.

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