Technical SEO Checklist

If you are a business owner who has a website for your plumbing, electric, and heating/cooling services, you?ve more than likely heard about SEO or search engine optimization. SEO is a popular way to drive organic traffic to businesses websites and increase their visibility online. While some online marketing strategies are time-consuming, SEO is a simple and effective way to get more website visitors and potential customers.

But did you know there?s a specific type of SEO called technical SEO? Technical SEO is just another way to optimize your website and ensure you are getting the highest authority on search engines like Google, Yahoo, and Bing. While there are plenty of checklists available for SEO, today we?re talking about all the technical SEO checklists you need to get started.

What Is Technical SEO?

Before diving into the checklist, you should understand what technical SEO is and how it works.

When optimizing for SEO, there are two main categories: on-page and off-page optimization. On-page optimization includes optimizing Content for keywords and improving overall page structure. Off-page optimization focuses more on external factors such as backlinks, social media activity, online reviews, and other external web elements. Technical SEO, on the other hand, is the practice of optimizing your website behind the scenes. This means checking things like broken links, page loading speed, 404 errors, setup of analytics and tracking codes, and much more.

By optimizing your website for technical SEO, you can fix issues quickly, improve UX and ensure your website is up-to-date with the latest web technologies. This will improve your overall rankings on search engines and help you stay ahead of the competition.

Now that you know what technical SEO is, let?s get started with the checklist.

Technical SEO Checklist

1. Mobile Optimization:

Mobile optimization is an essential part of technical SEO. If your website isn?t optimized for mobile devices, it won?t rank well on Google?s mobile-first index.

Make sure your website is responsive and that it displays properly on all mobile devices. Additionally, check that your websites loading times are fast and that your websites navigation is easy to use for mobile users.

2. Page Speed:

Page loading speed is an important factor for SEO rankings. Google uses page loading speed as a determining factor when assessing the overall ranking of websites.

Test your website for page speed using Google?s PageSpeed Insights tool. This tool will provide you with a score and recommendations on how to improve your page loading speed.

3. Broken Links:

Broken links can cause a lot of problems with SEO and user experience. Broken links can occur when a page or resource is deleted or moved without changing any existing links that point to it.

Test your website for any broken links and ensure that any broken links are fixed. You can find broken links using tools such as Screaming Frog or Broken Link Checker.

4. XML Sitemaps:

An XML sitemap is a list of all the webpages and resources on your website and it is submitted to search engines like Google.

Check if your website has an XML sitemap and that it is submitted to Google and other search engines. Additionally, make sure that all the necessary pages and URLs are included in the sitemap.

5. Canonical Tags:

Canonical tags are useful when you have multiple versions of the same page or there are duplicate pages in search results. Canonical tags allow you to specify the main version of a page that you want search engines to index and rank.

Test if your website uses canonical tags and that they are correctly implemented. Additionally, make sure that the canonical tags correctly point to the main version of the page.

6. Analytics and Tracking:

Analytics and tracking are essential for any successful website. You need to monitor website performance, user engagement, and traffic.

Check if your website is setup with Google Analytics and other tracking services. Additionally, check user engagement and see if it is as expected.

7. AMP Pages:

AMP or Accelerated Mobile Pages are faster versions of webpages for mobile devices. AMP pages are optimized for mobile devices and they load faster than regular mobile webpages.

Check if any of your pages are AMP enabled and that the AMP pages correctly redirect to the main version of the page. Additionally, check if the visuals and styling of the page are consistent across the mobile and desktop versions.

To conclude

Technical SEO may seem daunting and time-consuming, but it is an essential part of SEO. By following the technical SEO checklist, you can ensure that all the technical aspects of your website are in order and that you can maximize your SEO performance. Topics: Technical SEO, SEO Checklist, Page Speed, Mobile Optimization.

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