Breadcrumbs SEO

As a business owner, one proven method of increasing traffic to your website and bolstering organic search engine visibility is through the careful implementation of SEO. One of the tactics in SEO which, when executed properly, help you increase visibility and reach higher SERP rankings is breadcrumb SEO.

Breadcrumb SEO helps search engine crawlers navigate through your website and assists them in better understanding where they are in regards to the site hierarchy and Content.

In this article, we provide a list of the top five things to consider when implementing breadcrumb SEO for a pest control business. For pest control business owners looking to bolster organic search engine performance, breadcrumb SEO can be an invaluable asset.

1. Primary Target Keyword

The first step in any SEO endeavor is determining your primary target keyword. This includes researching related search terms related to the term, assessing potential competitors, and estimating the term’s monthly search volume. Before setting up a breadcrumb structure, determine the keyword that will be the cornerstone of your SEO campaign.

2. Breadcrumb Trail Structure

Once you have determined the primary keyword, begin to build a breadcrumb trail structure that will lead users from your homepage to the pages that will form the basis of your SEO campaign. Build the breadcrumb trail by categorizing related pages on your website. When constructing the breadcrumb trail, ensure that it is easy to follow and logical for both users and search engine crawlers.

3. URL Structure for Breadcrumb Trail

Once the trail has been created, then the individual pages forming the trail need to have their URL’s crafted. The URL structure should reflect the keyword in both the URL and the page-title of the individual pages forming the trail. By optimizing the URL structure, you give both users and crawlers an easier time when it comes to finding and understanding the content. Appropriate URL’s make for cleaner, more logical page hierarchies which help to increase visibility and SERP rankings.

4. Breadcrumb Tags

Another important element of breadcrumb SEO is ensuring that the HTML tags are correctly set up. Furthermore, the tags should include the proper descriptions of the pages in the breadcrumb trail. By properly labeling HTML tags with descriptions as to the content of each page, crawlers can understand the content much better and, upon navigating the URL structure, form and understand the hierarchy of the website.

5. Testing

The last step in creating a successful breadcrumb SEO strategy is testing the URL structure against both users and search engine crawlers. Test the URL structure in a variety of ways, including by user type, industry, geographic location, interest, etc. This helps give you a better understanding of how well-crafted your breadcrumb trail is and how effective it will be in increasing organic search visibility.

By following these five steps, pest control business owners can create a successful breadcrumb SEO strategy. With a successful SEO strategy in place, it allows a business to increase their reach and organic search rankings.

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