How To Get Started: Blackhat SEO

For some, the allure of blackhat SEO is the potential for rapid results without the usual lengthy search engine processes. However, there is a growing demand for legitimate and ethical SEO, which is why it is important to consider a mixture of both white-hat and blackhat strategies to ensure your rankings are kept on the right track.

Making the most out of blackhat SEO requires a combination of skills, tools, and the experience you can get only from running actual tests and campaigns. But first, it is important to understand the fundamentals of blackhat SEO and set expectations so that you know what tactics should be left for the dark side.

To be completely honest, blackhat SEO is tricky and potentially dangerous due to its disruptive, spammy and unscrupulous techniques, and that’s why it is important to understand and differentiate between white hat and blackhat SEO strategies.

Blackhat SEO is easily identified by techniques such as keyword stuffing, link farming, duplicate content, cloaking, hidden text, link spam, blog comment spam, and other shady techniques that are used to manipulate search engines. For a strategy to be considered as ‘blackhat SEO’ it must go against the rules of the search engine guidelines, as Google strongly disapproves of such tactics.

With this in mind, there are several blackhat SEO techniques that can be used responsibly in order to increase organic search rankings, without being considered ‘spammy’ and risking penalties from Google or any other search engines.

So, if you’re still interested in blackhat SEO and would like to better understand its fundamentals, then we recommend you continue reading this article.

Topics:

Blackhat SEO,

SEO,

Content Marketing