The plastic toy industry in the United States is a thriving and dynamic sector that constantly evolves to meet the demands of the ever-changing consumer market. With a focus on innovation, safety, and entertainment, numerous companies lead the charge in providing high-quality plastic toys for children of all ages. In this article, we will explore the top 10 plastic toy companies in the US, highlighting their sector, year founded, annual revenue, and a brief overview of their contributions to the industry.
1. Sector: Toys and Games
Year Founded: 1945
Annual Revenue: $4 billion
Description: Mattel is a global leader in the design, manufacture, and marketing of toys and family products. With an extensive portfolio including iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl, Mattel continues to captivate the imagination of children worldwide.
Link: [www.mattel.com](https://www.mattel.com)
2. Sector: Toys and Games
Year Founded: 1930
Annual Revenue: $4.44 billion
Description: Hasbro is a multinational toy and board game company known for creating some of the world’s most beloved franchises, including Transformers, Monopoly, Nerf, and Play-Doh. With a diverse range of products, Hasbro remains a leading force in the toy industry.
Link: [www.hasbro.com](https://www.hasbro.com)
3. Sector: Dolls and Action Figures
Year Founded: 1923
Annual Revenue: $2.12 billion
Description: MGA Entertainment is recognized for its innovative and trendsetting toys, particularly the popular LOL Surprise! and Bratz doll lines. Their commitment to creativity and design has solidified MGA Entertainment as a prominent player in the doll and action figure market.
Link: [www.mgae.com](https://www.mgae.com)
4. Sector: Educational Toys
Year Founded: 1965
Annual Revenue: $1.5 billion
Description: Learning Resources specializes in creating hands-on educational toys that engage children and support learning in various subjects. With an emphasis on STEM (Science, Technology, Engineering, and Math) toys, Learning Resources contributes to children’s holistic development.
Link: [www.learningresources.com](https://www.learningresources.com)
5. Sector: Building Blocks
Year Founded: 1932
Annual Revenue: $5.57 billion
Description: The LEGO Group is renowned for its iconic interlocking plastic bricks, which have become a symbol of creativity and imagination for generations. With an expansive product line and a commitment to sustainability, LEGO continues to inspire builders of all ages.
Link: [www.lego.com](https://www.lego.com)
6. Sector: Outdoor and Sports Toys
Year Founded: 1968
Annual Revenue: $1.8 billion
Description: Razor USA LLC is a leading manufacturer of outdoor recreational products, including scooters, electric ride-ons, hoverboards, and more. With a focus on innovation and quality, Razor has set new standards for outdoor play experiences.
Link: [www.razor.com](https://www.razor.com)
7. Sector: Plush Toys
Year Founded: 1986
Annual Revenue: $1.2 billion
Description: Ty Inc. is recognized for its collectible plush toys, particularly the Beanie Babies and other plush animals. With a strong emphasis on design and collectability, Ty Inc. continues to capture the hearts of collectors and children alike.
Link: [www.ty.com](https://www.ty.com)
8. Sector: Action Figures and Collectibles
Year Founded: 1998
Annual Revenue: $1.3 billion
Description: McFarlane Toys is a prominent producer of highly detailed action figures and collectible statues, covering a wide range of franchises such as Fortnite, DC Comics, and the National Football League (NFL). Their commitment to craftsmanship and authenticity sets them apart in the collectibles market.
Link: [www.mcfarlanetoys.com](https://www.mcfarlanetoys.com)
9. Sector: Infant and Preschool Toys
Year Founded: 1930
Annual Revenue: $900 million
Description: The Step2 Company designs and produces a variety of durable and engaging toys targeted at infants and preschool-aged children, with a focus on fostering imaginative play, creativity, and motor skill development.
Link: [www.step2.com](https://www.step2.com)
10. Sector: Science and Nature Toys
Year Founded: 1973
Annual Revenue: $700 million
Description: Elenco Electronics, Inc. specializes in creating engaging and educational science and nature-themed toys and kits that aim to spark curiosity and exploration in children. With a commitment to STEM learning, Elenco provides an array of hands-on learning experiences.
Link: [www.elenco.com](https://www.elenco.com)
These top 10 plastic toy companies play a significant role in shaping the US toy industry, offering a diverse range of products that cater to various interests and developmental needs of children. Whether through iconic brands, educational offerings, or innovative designs, these companies continue to drive the industry forward, creating memorable and enriching experiences for children across the nation.
The plastic toy industry in the US is characterized by innovation, creativity, and a commitment to enriching childhood experiences. The top 10 companies highlighted in this article are at the forefront of driving the industry’s evolution, providing consumers with high-quality, engaging, and diverse toy options for children of all ages.
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