Display advertising plays a critical role in today’s digital marketing landscape, allowing brands to reach their target audiences with visually compelling ads across various digital platforms. As the demand for effective display advertising solutions continues to grow, it’s essential for businesses to choose the right software to maximize their advertising efforts. To help executives in the retail industry navigate the abundance of options available, here is an overview of the top 10 display advertising software companies in the US.
When it comes to choosing the best display advertising software, it’s important to consider factors such as the company’s sector, year founded, annual revenue, and a brief description. Whether it’s programmatic advertising, ad management, or creative optimization, each company offers unique solutions tailored to meet the specific needs of retail businesses.
1. The Trade Desk
– Sector: Advertising Technology
– Year Founded: 2009
– Annual Revenue: $661.1 million
– Description: The Trade Desk is a technology company that empowers advertising buyers. Its intuitive platform offers advanced features and capabilities for crafting and executing display advertising campaigns.
– Website: [The Trade Desk](https://www.thetradedesk.com/)
2. DoubleClick by Google
– Sector: Online Advertising
– Year Founded: 1995
– Annual Revenue: Over $160 billion (Alphabet Inc., Google’s parent company)
– Description: DoubleClick by Google provides solutions for digital marketing, including programmatic advertising, media management, and data insights, giving retailers the tools to optimize display ad performance.
– Website: [DoubleClick by Google](https://www.doubleclickbygoogle.com/)
3. Adobe Advertising Cloud
– Sector: Marketing and Advertising Software
– Year Founded: 1982
– Annual Revenue: $12.87 billion (2020)
– Description: Adobe Advertising Cloud offers a comprehensive platform for managing ad campaigns across multiple channels, including display, video, and social media, enabling retail businesses to deliver personalized ad experiences.
– Website: [Adobe Advertising Cloud](https://www.adobe.com/advertising-cloud.html)
4. Criteo
– Sector: Digital Marketing, E-commerce
– Year Founded: 2005
– Annual Revenue: $2.3 billion (2020)
– Description: Criteo specializes in performance marketing, using machine learning to deliver relevant product recommendations and personalized display ads that drive sales and customer engagement for retail businesses.
– Website: [Criteo](https://www.criteo.com/)
5. Centro
– Sector: Advertising Software, Marketing Technology
– Year Founded: 2001
– Annual Revenue: $100 million – $500 million (est.)
– Description: Centro provides a unified platform for digital media planning and buying, offering retail marketers the tools to streamline their display advertising operations and increase campaign efficiency.
– Website: [Centro](https://www.centro.net/)
6. Marin Software
– Sector: Digital Advertising, SaaS
– Year Founded: 2006
– Annual Revenue: $60.6 million (2020)
– Description: Marin Software offers an advertising management platform that enables retail businesses to optimize their display ad campaigns across search, social, and e-commerce channels, driving better performance and ROI.
– Website: [Marin Software](https://www.marinsoftware.com/)
7. AdRoll
– Sector: Advertising Technology, E-commerce
– Year Founded: 2007
– Annual Revenue: $102.5 million (2017, prior to acquisition)
– Description: AdRoll provides e-commerce-focused display advertising solutions, leveraging AI and data-driven insights to help retailers attract, convert, and retain customers through personalized ad experiences.
– Website: [AdRoll](https://www.adroll.com/)
8. Sizmek
– Sector: Ad Tech, Marketing Services
– Year Founded: 1999
– Annual Revenue: $138.9 million (2018, prior to acquisition)
– Description: Sizmek offers an end-to-end ad management platform, empowering retail brands to create, target, and optimize their display ads across channels to drive brand awareness and customer engagement.
– Website: [Sizmek](https://www.sizmek.com/)
9. Adform
– Sector: Advertising Technology, Digital Marketing
– Year Founded: 2002
– Annual Revenue: €57.8 million (2019)
– Description: Adform provides a full-stack ad tech platform, enabling retail advertisers to execute data-driven digital advertising campaigns and deliver compelling display ad experiences to their target audiences.
– Website: [Adform](https://site.adform.com/)
10. MediaMath
– Sector: Advertising Technology, Marketing Software
– Year Founded: 2007
– Annual Revenue: $230 million – $240 million (2019, estimated)
– Description: MediaMath offers an omnichannel DSP with a focus on audience-based buying, giving retail businesses the tools to reach and engage their target customers through data-driven, personalized display advertising.
– Website: [MediaMath](https://www.mediamath.com/)
In the competitive landscape of display advertising, choosing the right software solution is crucial for retail executives to drive effective advertising campaigns and achieve maximum ROI. By considering the sector, year founded, annual revenue, and unique capabilities of these top 10 display advertising software companies in the US, retailers can make informed decisions to elevate their digital marketing efforts and achieve their business objectives.
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