Sensory research companies in the US contribute significantly to shaping consumer experiences across various industries. These companies play a vital role in appreciating consumer preferences and behaviors through the exploration of the five senses. From taste and smell to sight, sound, and touch, sensory research companies employ cutting-edge techniques to gather crucial insights for product development and marketing strategies.
1. Sensapex Inc.
– Sector: Research and Development
– Year Founded: 2007
– Annual Revenue: Undisclosed
– Description: Sensapex specializes in developing cutting-edge tools for electrophysiology research, including systems for studying sensory perceptions and neural responses.
– [Sensapex Inc.](https://www.sensapex.com)
2. AromaSys, LLC
– Sector: Olfactive Branding
– Year Founded: 2009
– Annual Revenue: Undisclosed
– Description: AromaSys focuses on ambient scent marketing, providing customized scent solutions to enhance brand experiences and influence consumer behavior.
– [AromaSys, LLC](https://www.aromasys.com)
3. Sensory Spectrum, Inc.
– Sector: Consumer Research
– Year Founded: 1988
– Annual Revenue: Undisclosed
– Description: Sensory Spectrum offers consumer and sensory research services to help companies understand the sensory aspects of their products and optimize consumer experiences.
– [Sensory Spectrum, Inc.](https://www.sensoryspectrum.com)
4. Mérieux NutriSciences
– Sector: Food Safety and Quality
– Year Founded: 1967
– Annual Revenue: Undisclosed
– Description: Mérieux NutriSciences provides sensory analysis, consumer studies, and product testing services to ensure food safety and quality in the global food industry.
– [Mérieux NutriSciences](https://www.merieuxnutrisciences.com)
5. Coley Company
– Sector: Product Development
– Year Founded: 1989
– Annual Revenue: Undisclosed
– Description: Coley Company specializes in helping companies bring innovative products to market by conducting sensory research and providing strategic product development insights.
– [Coley Company](https://www.coleycompany.com)
6. Compusense, Inc.
– Sector: Software Solutions
– Year Founded: 1986
– Annual Revenue: Undisclosed
– Description: Compusense offers sensory evaluation software and sensory research services to assist companies in appreciating consumer perceptions and preferences.
– [Compusense, Inc.](https://www.compusense.com)
7. Tragon Corporation
– Sector: Market Research
– Year Founded: 1974
– Annual Revenue: Undisclosed
– Description: Tragon Corporation provides sensory and market research services, helping clients create successful products by appreciating consumer sensory perceptions and behaviors.
– [Tragon Corporation](https://www.tragon.com)
8. Alpha MOS America
– Sector: Analytical Instruments
– Year Founded: 1993
– Annual Revenue: Undisclosed
– Description: Alpha MOS offers state-of-the-art electronic sensing instruments and sensory analysis solutions for various industries, including food, beverage, and fragrance.
– [Alpha MOS America](https://www.alpha-mos.com)
9. Sensory Evaluation Techniques
– Sector: Consulting
– Year Founded: 2009
– Annual Revenue: Undisclosed
– Description: Sensory Evaluation Techniques provides consulting and training in sensory science, helping businesses understand and apply sensory evaluation methods effectively.
– [Sensory Evaluation Techniques](https://www.sensoryevaluationtechniques.com)
10. Fifth Sense Sensory Solutions
– Sector: Multi-Sensory Experiences
– Year Founded: 2012
– Annual Revenue: Undisclosed
– Description: Fifth Sense creates immersive multi-sensory experiences for events, retail environments, and product launches to engage consumers and enhance brand experiences.
– [Fifth Sense Sensory Solutions](https://www.fifthsensesensory.com)
These top 10 sensory research companies in the US cater to various industries, including food and beverage, consumer goods, retail, and research and development, offering valuable insights and solutions to enhance consumer experiences and drive business growth.
In a world where consumer preferences and experiences are paramount, sensory research companies play a crucial role in helping businesses understand and leverage the power of the five senses to create impactful products and engaging brand experiences.
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