SEO Tags

Creating the right SEO tags on your website is essential for gaining traction and visibility in organic search engine results, most notably Google. For business owners of plumbing, electric, and HVAC services, understanding the power of SEO can potentially drive new visitors and customers to their doors.

Having a comprehensive understanding of SEO tags can heighten the chances of successful website rankings and visibility. With that, let?s answer some of the most frequently asked questions about SEO tags and how to optimize them.

What Are SEO Tags?

SEO tags are pieces of code that are inserted into a web page to provide the search engine with helpful information regarding the page?s topic. These tags act almost as an ID for each page and can provide a description, image, keywords, and other information that can help the search engine categorize what the page is about.

There are three main types of SEO tags: Title tags, meta descriptions, and image Alt Text.

Title Tags

Title tags are HTML elements that are inserted into the of a web page. They are used to define what the page is about and typically display in the search engine result page (SERP) after a user enters a query. Title tags also help the web page?s ranking by providing important key terms that the search engine is looking for.

Meta Descriptions

Meta Descriptions are the short summaries on a website that explain to users what the page is about. They are generally placed below the page?s title tag and can feature up to 155 characters. They act as advertisements for potential customers to click and visit the page.

Image Alt Text

Image Alt Text is HTML code that is used to describe an image on the page. This is helpful for search engine crawlers, as they are enabled to understand what the image is depicting. It is also helpful for those who use screen readers and those who disable images.

How Important Are SEO Tags?

SEO tags are integral pieces of Content that not only help search engine bots to crawl the website, but also help convert potential customers. When executed properly, SEO tags can help your website to gain the visibility and traction required to beat the competition and land at the top of the SERP.

The importance of SEO tags lies in the fact that it is one of the few elements within a website that makes the search engine understand the page?s context. They act almost as titles or book descriptions for each page, and when implemented correctly, can give your website an advantage over the competition.

What Are The Benefits Of SEO Tags?

There are plenty of benefits that SEO tags provide a website, such as helping to differentiate the page from the competition and helping to generate more website traffic. SEO tags also help your page to rank higher in the SERP, as well as increase click-through rates.

SEO tags can also help boost the visibility of particular products or services that you offer, as the tags can be optimized to target certain key terms and phrases. This can be especially helpful for websites that are competing with a large amount of competition in the SERP.

How Do I Create SEO Tags?

Creating SEO tags can be a straightforward process, especially if you already have some basic HTML knowledge.

For title tags, it is best to keep them short and concise, as title tags should not exceed no more than 70 characters. It is also helpful to include a long-tail keyword such as the businesses name.

Meta Descriptions can be a bit more lenient as they allow up to 155 characters, though it is best to keep them concise and straightforward. The meta description should be written with the intention of persuading the reader to click the page. Include action-oriented key terms and phrases.

When it comes to image Alt Text, the phrase should accurately describe the image. An accurate description should not exceed more than 2-3 words to ensure accuracy and clarity.

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