Local SEO Checklist

If you manage a plumbing, electric, and heating cooling business, you are probably wondering how to get started on local SEO? you are likely not a trained SEO expert or webmaster, which makes it even more daunting. How do you get started?

Local SEO is a specific type of search engine optimization providing organic search traffic to local businesses. It requires expertise of SEO best practices to ensure a website is highly visible for local search terms. It can be daunting to start, so we created this step-by-step guide for starting a local SEO optimization checklist for your plumbing, electric, and heating cooling business.

Step 1: Research Keywords and Select the Best Ones

The first step is researching and selecting keywords relevant to your business that have high search volume and relevancy. For your business, begin to think about keywords and phrases related to ‘plumbing’, ‘electric’ and ‘heating cooling’ services. Select the best terms and phrases based on search volume and relevancy to your specific services. Make sure to include both short and long-tail keywords for better visibility. For example, think about local places, such as ‘Plumbing Services in Denver, Colorado’. Make sure to note the keywords and phrases for later, as you’ll use these throughout the process.

Step 2: Optimizing Your Website

Now that you have selected the best keywords and phrases, it is time to begin optimizing your website for Local SEO. First, optimize existing Content on the website by inserting the keywords and phrases in the title, headers, and body copy. Make sure to include schema markup on all pages, localizing the information to include name, photo, address, phone number, hours of operations, pricing, etc.

Step 3: Review Current Rankings

Look into current rankings of your website and make sure to dig into the competitive landscape. Use SEMrush or other such tools to discover which pages are ranking on your website and where the competition is coming from. With the competitive landscape, analyze current backlinks to see if any link building needs to be done. Also perform a website audit – this means making sure the site is mobile-friendly, quick loading times, has no issues with content, redirects, etc.

Step 4: Update Your Local Listings

One of the most important steps to optimizing your website for local SEO is to update and create new local listings. Start by claiming profiles on relevant directories such as Google My Business, Yelp, Yellow Pages, and Angie’s List. Make sure to keep all the listings consistent with your website by inserting the name, address, phone number, and website link exactly as it is on the website.

Step 5: Get Reviews

Getting reviews is an important and essential way to increase your websites domain authority. According to Google, reviews are trusted 63% more when other sources of information are considered alongside them. Try and get both good and bad reviews from customers and be sure to respond in a timely manner to all reviews.

Step 6: Monitor and Analyze

The final step is to constantly monitor, analyze and adjust your local SEO strategy. Constantly review current website rankings and be sure to watch out for any fluctuations. Also review and adjust local listings, making sure they are consistent with the website. Lastly, monitor reviews and activity from other companies in the competitive landscape.

These are the key steps for getting started on a local SEO checklist. It’s important to remember that it’s an ongoing process and results may not come immediately. But with the right strategy, and consistent effort, businesses can see great increases in local traffic, leads, and sales.

Bulk Content

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