SEO Audit Checklist

If you are the head of marketing for a pest control business, then you definitely want to ensure that your website is optimized for organic search traffic from your local area. SEO audits help you identify the strengths and weaknesses of your websites SEO, which can ultimately help you become more visible in Google search. A good SEO audit checklist will include the following:

Find Relevant and Targeted Keywords

The first step of any SEO audit checklist is to find relevant and targeted keywords. Your keywords should be specific to the services you provide in the pest control business, the geographical areas you serve, and any other relevant terms. You should also be actively researching keywords to ensure that your competition isn?t using the same keywords as you.

Check Ranking Position

Once you have relevant keywords, you should check your ranking position to ensure that you are appearing in the top search engine results pages. This is important because it shows you how visible your website is on the web and how likely it is for potential customers to find you.

Optimize Site Structure

When SEO auditing your site, it?s important to ensure that your site structure is optimized for organic search traffic. This includes examining your websites internal links, making sure each page has a unique title, and making sure that your Content is organized to be easy to navigate.

Review Your Site Speed

Site speed is an important factor when it comes to SEO. If your website takes more than five seconds to load, you are likely to experience a high bounce rate and fewer visits. Make sure your website is loading quickly by running a page speed test.

Check for Broken Links

Broken links are a sure way to hurt your organic search rankings, so you should make sure you are regularly checking for them. You can use online tools such as Screaming Frog to audit your websites links.

Examine Your Content

The quality of your content has a major effect on your organic search rankings. Make sure your content is unique, engaging, and appropriately optimised with keywords if necessary.

Run a Mobile Site Audit

With more and more users accessing the web from their mobile devices, you should make sure your website is optimised for mobile. Perform a mobile site audit to make sure your website is looking and functioning as it should.

Optimize for Local SEO

If you are in the pest control business, then local SEO is going to be an important factor in your organic search visibility. Make sure your local business profile is updated on google, appear in local directories, and optimise your page for local keywords.

These are just some of the key components of a successful SEO audit checklist for a pest control business. Use the above steps to ensure that you are doing everything you can to drive more organic search traffic to your website. Good luck!

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