With potential customers spending more time than ever before researching and comparing companies on the web, being up-to-date with the latest digital trends is also a necessity. This is why many companies today are turning to search engine optimization (SEO) to bring more visibility to their business and website.

But what does SEO really stand for in business? In this article, we’ll discuss how to get started with SEO and the dos and don’ts of digital marketing for a pest control business. We’ll also examine the growing importance of keyword research and the use of AI to generate SEO content. If you manage a pest control business and want to make sure you achieve maximum visibility through SEO, this article is the perfect starting point!