List of 10 Marketing Effectiveness Measurement Companies in the US

Free List Of Top 10 Marketing Effectiveness Measurement Companies

In the competitive landscape of retail marketing, the ability to measure the effectiveness of marketing efforts is crucial for businesses seeking to optimize their strategies and drive growth. Marketing effectiveness measurement companies play a pivotal role in providing valuable insights and data-driven solutions to help businesses make informed decisions and achieve their marketing objectives.


As businesses continue to allocate significant resources to their marketing efforts, the demand for reliable and comprehensive measurement and analytics solutions has soared. In the United States, several notable companies have established themselves as leaders in the field of marketing effectiveness measurement. These companies offer a range of services, including marketing attribution, audience intelligence, and campaign optimization to help businesses enhance their marketing ROI and drive sustainable growth.

Top 10 Marketing Effectiveness Measurement Companies

1. Company: Nielsen

– Sector: Market Research

– Year Founded: 1923

– Annual Revenue: $6.5 billion

– Description: Nielsen is a global measurement and data analytics company that provides a comprehensive suite of solutions for realizing consumer behavior, media consumption, and market trends.

– Link: [Nielsen](

2. Company: Kantar

– Sector: Market Research

– Year Founded: 1992

– Annual Revenue: $4.0 billion

– Description: Kantar offers a wide range of services, including consumer insights, media and advertising effectiveness, and brand strategy to help businesses make data-driven decisions and drive growth.

– Link: [Kantar](

3. Company: IRI

– Sector: Market Research

– Year Founded: 1979

– Annual Revenue: $3.05 billion

– Description: IRI specializes in providing data, analytics, and insights to help companies in the CPG, retail, and healthcare industries optimize their marketing and sales strategies.

– Link: [IRI](

4. Company: comScore

– Sector: Analytics

– Year Founded: 1999

– Annual Revenue: $402 million

– Description: comScore offers cross-platform measurement and analytics solutions to help businesses understand consumer behavior, advertising effectiveness, and digital media trends.

– Link: [comScore](

5. Company: Acxiom

– Sector: Data Management

– Year Founded: 1969

– Annual Revenue: $917 million

– Description: Acxiom provides customer data management and analytical solutions to enable businesses to better understand their audiences and drive personalized marketing strategies.

– Link: [Acxiom](

6. Company: Experian

– Sector: Data and Analytics

– Year Founded: 1996

– Annual Revenue: $4.9 billion

– Description: Experian offers a broad spectrum of data and analytics services, including consumer segmentation, marketing analytics, and identity management to help businesses make informed marketing decisions.

– Link: [Experian](

7. Company: Adobe Analytics

– Sector: Software

– Year Founded: 1982

– Annual Revenue: $12.87 billion

– Description: Adobe Analytics provides a comprehensive set of tools for web and marketing analytics, enabling businesses to measure and optimize their digital marketing efforts.

– Link: [Adobe Analytics](

8. Company: Salesforce

– Sector: Customer Relationship Management (CRM)

– Year Founded: 1999

– Annual Revenue: $21.25 billion

– Description: Salesforce offers a robust CRM platform with integrated marketing analytics capabilities, empowering businesses to analyze customer data and drive personalized marketing initiatives.

– Link: [Salesforce](

9. Company: MarketShare (Neustar)

– Sector: Marketing Attribution

– Year Founded: 2006

– Annual Revenue: $1.98 billion

– Description: MarketShare, now part of Neustar, provides marketing attribution and optimization solutions to help businesses measure the impact of their marketing efforts and allocate resources effectively.

– Link: [MarketShare (Neustar)](

10. Company: Datorama (Salesforce)

– Sector: Marketing Intelligence

– Year Founded: 2012

– Annual Revenue: N/A

– Description: Datorama, a Salesforce company, specializes in marketing intelligence and analytics, offering a unified platform for data visualization and marketing performance analysis.

– Link: [Datorama (Salesforce)](

Last reflections

As businesses navigate the complex and dynamic landscape of marketing, the role of marketing effectiveness measurement companies becomes increasingly vital. By leveraging the services and solutions offered by these top companies, businesses in the retail industry can gain actionable insights, optimize their marketing strategies, and drive sustainable growth in the highly competitive market. With the increasing emphasis on data-driven decision-making, the partnership between businesses and marketing effectiveness measurement companies is poised to play a pivotal role in shaping the future of retail marketing.