List of 20 Market Research Companies in the US

Free List Of Top 20 Market Research Companies

In the competitive landscape of modern business, market research companies play a crucial role in providing valuable insights for decision-making. The United States is home to numerous market research firms across a range of sectors and specialties. From comprehensive data analysis to consumer behavior studies, these companies offer a wide array of services that help businesses stay ahead of the curve. This article provides an overview of the top 20 market research companies in the US, highlighting their sector, year founded, annual revenue, short description, and a link to their website.

Overview of the Top 20 Market Research Companies

1. Nielsen Holdings

– Sector: Information & Media

– Year Founded: 1923

– Annual Revenue: $6.2 billion

– Description: Nielsen Holdings is a global measurement and data analytics company that provides a comprehensive realizing of consumers and markets. [Visit Nielsen Holdings](

2. Kantar

– Sector: Advertising & Marketing

– Year Founded: 1993

– Annual Revenue: $3 billion

– Description: Kantar offers a wide range of research and insights services to help clients understand and engage with consumers across various industries. [Visit Kantar](


– Sector: Healthcare & Pharmaceutical

– Year Founded: 2016

– Annual Revenue: $11 billion

– Description: IQVIA provides advanced analytics, technology solutions, and contract research services to drive healthcare innovation. [Visit IQVIA](

4. Ipsos

– Sector: Market Research & Consulting

– Year Founded: 1975

– Annual Revenue: $2.5 billion

– Description: Ipsos offers a full suite of research services, specializing in advertising, marketing, media, opinions, and social research. [Visit Ipsos](

5. Gartner

– Sector: Information Technology

– Year Founded: 1979

– Annual Revenue: $4.2 billion

– Description: Gartner is a leading research and advisory company, providing insights and analysis to help clients make informed decisions in the technology space. [Visit Gartner](

6. J.D. Power

– Sector: Automotive

– Year Founded: 1968

– Annual Revenue: $300 million

– Description: J.D. Power is a global leader in consumer insights, data, and analytics, serving the automotive industry and beyond. [Visit J.D. Power](

7. Forrester Research

– Sector: Technology & Consulting

– Year Founded: 1983

– Annual Revenue: $450 million

– Description: Forrester Research is a leading global research and advisory firm, specializing in technology, marketing, and strategy. [Visit Forrester Research](

8. The NPD Group

– Sector: Retail & Consumer

– Year Founded: 1967

– Annual Revenue: $400 million

– Description: The NPD Group is a market research company focused on consumer behavior and trends, providing insights for a wide range of industries. [Visit The NPD Group](

9. SymphonyIRI Group

– Sector: Consumer Goods & Retail

– Year Founded: 2009

– Annual Revenue: $800 million

– Description: SymphonyIRI Group offers data, analytics, and insights to help consumer goods and retail companies drive growth and profitability. [Visit SymphonyIRI Group](

10. MarketCast

– Sector: Entertainment & Media

– Year Founded: 1986

– Annual Revenue: $150 million

– Description: MarketCast specializes in entertainment industry research, providing data and insights for film, television, gaming, and digital content. [Visit MarketCast](

11. Comscore

– Sector: Digital Media

– Year Founded: 1999

– Annual Revenue: $320 million

– Description: Comscore is a trusted source for cross-platform measurement and analytics that help clients understand consumer behavior in the digital world. [Visit Comscore](

12. Epsilon

– Sector: Data & Marketing

– Year Founded: 1969

– Annual Revenue: $2 billion

– Description: Epsilon is a global marketing company providing data-driven insights to help brands make connections with consumers. [Visit Epsilon](

13. Claritas

– Sector: Marketing Solutions

– Year Founded: 1971

– Annual Revenue: $100 million

– Description: Claritas offers a wide range of marketing solutions and data insights to help businesses identify and target valuable customer segments. [Visit Claritas](

14. Toluna

– Sector: Research Technology

– Year Founded: 2000

– Annual Revenue: $500 million

– Description: Toluna provides consumer insights and on-demand research technology to help businesses make better decisions. [Visit Toluna](

15. Market Strategies International

– Sector: Market Research

– Year Founded: 1989

– Annual Revenue: $200 million

– Description: Market Strategies International offers research and consulting services to help clients understand and engage with their customers. [Visit Market Strategies International](

16. Kantar Media

– Sector: Media Intelligence

– Year Founded: 1923

– Annual Revenue: $600 million

– Description: Kantar Media provides media intelligence, audience measurement, and advertising monitoring services to the media industry. [Visit Kantar Media](

17. Westat

– Sector: Research & Statistical

– Year Founded: 1963

– Annual Revenue: $675 million

– Description: Westat is an employee-owned research firm, providing statistical research services to federal and state government agencies, businesses, and foundations. [Visit Westat](

18. Maru/Blue

– Sector: Market Intelligence

– Year Founded: 2000

– Annual Revenue: $80 million

– Description: Maru/Blue offers market intelligence and insights using proprietary technology and a panel of professional survey respondents. [Visit Maru/Blue](

19. Decision Resources Group

– Sector: Healthcare Insights

– Year Founded: 1991

– Annual Revenue: $300 million

– Description: Decision Resources Group provides high-value healthcare data, analytics, and insights to help stakeholders make strategic decisions. [Visit Decision Resources Group](

20. ZS Associates

– Sector: Sales & Marketing

– Year Founded: 1983

– Annual Revenue: $2.5 billion

– Description: ZS Associates is a global professional services firm, offering sales and marketing consulting, analytics, and technology solutions. [Visit ZS Associates](

The core message

In a constantly evolving business landscape, the insights provided by market research companies are invaluable for staying competitive and meeting the ever-changing needs of consumers. Whether it’s realizing market trends, consumer preferences, or industry-specific data, these top market research companies in the US continue to play a vital role in shaping business strategies for success.