In this article, you will learn about the different types of data available for competitor PPC analysis, the various metrics to consider in order to have a more comprehensive grasp on competitor PPC spend and strategies to best track your competitors in order to optimize your own campaigns. We’ll also review the different tools in use to keep track of competitor PPC activities.

By understanding the underlying data behind competitor PPC analysis, as well as the key metrics to consider when determining competitor spend, you will be better positioned to make the best decisions for your own PPC campaigns. With the right tools and strategies in place, you can effectively compete and dominate your industry’s PPC market.

Topics: competitor PPC spend, PPC analysis, PPC campaigns, competitor analysis