If you are looking to bring on an SEO specialist to elevate the success of your business, it can be confusing to know exactly what to look for. What skillset makes this position effective? What duties should an SEO specialist be expected to accomplish? How can businesses ensure their SEO specialist is effective? This article aims to provide answers to all those questions.

An SEO specialist is an experienced professional who understands and is well-versed in the different areas needed to enhance and optimize a website’s visibility and performance, ultimately contributing to an increase of organic search traffic. SEO specialists have a vast understanding of several skill sets, involved tasks and duties. From keyword research and analysis, link building and content optimization to site audits and technical optimization, it’s important to have an understanding of what to expect from an SEO specialist in order to maximize their contributions to the success of the business.