How To Get Started: What Is PPC
Pay-per-click marketing can be a very effective way for businesses to reach potential customers, since these customers are actively searching for keywords and phrases that are related to a business’ product or service. This type of advertising also offers businesses the ability to measure their success quickly and accurately. When a customer clicks on an ad and makes a purchase, the business is charged a fee for that click, but can also measure the success of their campaign through the number of clicks, and ultimately, through the revenue generated.
PPC campaigns are often run through online advertising networks such as Google Ads or Bing Ads. These networks allow businesses to setup and control their own campaigns, where they can determine how much they are willing to spend and what keywords and phrases they want to target. Through these networks, businesses can also tailor their ads to match the geographic location from which customers are searching.
In addition to using Google Ads or Bing Ads, businesses can also choose to run their own PPC campaigns through social media sites such as Facebook and Instagram. On these platforms, businesses can set up “ads” that will be displayed to their target audiences when they visit the social media sites. These ads can be tailored to match the interests of the customers to ensure that the message resonates with them.
Pay-per-click campaigns are an incredibly effective way for businesses to reach their target audiences and drive traffic to their websites. By using the right mix of keywords and phrases, businesses can target potential customers at different points in the customer journey and successfully measure the success of their campaigns. Businesses in the United States can take advantage of the various platforms available to reach their target audiences and reap the benefits of pay-per-click advertising.
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