SEO Tags

Search engine optimization (SEO) is an important tactic for restaurant and food service business owners in order to increase their organic search traffic, leads, and ultimately sales. In this article, we will focus on how to get started on SEO tags, premised on the business needs of a restaurant or food service business.

SEO tags are small pieces of code that are embedded onto website pages. When properly used, they help search engine crawlers better index and rank your website in search engine results pages (SERPs). In other words, tags are small snippets of written code that tells search engines what your page is about and how to rank it.

The most essential tags for restaurant or food service business owners include those from the description, image, title and head tags. A description tag should contain four to five sentences summarizing the key points of the page. Image tags, which are sometimes called alternative or ALT tags, should contain a clear (but concise) description of the image, about 120 characters long. Title tags should include the name of the business plus a primary keyword phrase. Head tags are important to structure the Contents of a page into several distinct sections. They should be used to categorize the contents of a page for SEO purposes.

However, the most critical tag of all is the meta tag. This tag is the de facto SEO foundation of your website. Meta tags should provide the essentials of your content, such as the primary keyword phrase, an alternate keyword phrase, the name of your business, products offered, location, contact information, and any other keywords that apply to the page in question.

Lastly, while some of the tags stay the same from page to page, such as the title tag, others such as face tags and image tags should vary from page to page. It’s also important to use unique tags for each page of your site. Duplicate tags should be avoided to ensure search engine crawlers have no confusion as to which page is which.

When used properly, SEO tags can improve the ranking of a restaurant or food service business in SERPs, helping to increase organic search traffic and leads. When planning out your tags, remember to use descriptive phrases, be unique, and emphasize the name of the business and primary keyword phrase.

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