How Long Should A Blog Post Be For SEO

No two SEO strategies are alike when it comes to Content. However, when discussing content, one of the most common questions business owners, especially those managing a pest control business, have is How long should a blog post be for SEO purposes? The answer to this question is open to some level of interpretation, as various factors play into the equation. Here are five key points to consider when determining how long a blog post should be for SEO purposes.

1. Search Intent

When analyzing a blog post for SEO purposes, you should always take its targeted search intent into consideration. When a user performs a search query, they have a specific needs or wants in mind and are trying to find a solution. A blog post that is too long or too short for the search may not necessarily be deemed irrelevant, but it is unlikely to address the search?s specific needs in full. Thus, taking into account the search intent will help provide insight into how to approach the blog post?s length and content for SEO purpose.

2. Target Audience

Similar to figuring out a blog post?s length based on search intent, you should also look into the blog?s target audience. Do you expect to target a broad audience? Are the readers familiar with the subject at hand? These questions should help you decide the blog?s length, as well as content. An audience unfamiliar with the subject may require more detailed information than an audience that is already familiar with the concept.

3. Keywords

Before you start writing the blog post, it is important to update your keyword list and ensure the blog post?s length and content work to rank for the desired keywords. Having the right amount of content with keywords and its variations will help ensure the algorithm understands the blog post?s main intent and how to rank the blog post. Moreover, if you are using SEO tools, you should check the blog post?s readability score. It is important that blog posts are readable, as comprehending the content makes it easier for readers to understand, and thus, search engine algorithms may deem it relevant compared to content that is difficult to understand.

4. Article Length

As a general rule, it is suggested that SEO articles maintain an 800 – 1,200 word count. While it is important to adhere to this general rule, it ultimately depends on what you are writing about. If the topic is complex and requires more explanation, then the article should be longer than 1,200 words. Similarly, if the topic requires less detail, the article length should be around 800 words.

5. Optimized Structure

It is equally important to strive for a well-structured blog post, as this will make the blog post easier to read and interpret by readers as well as search engines. The structure may vary with the length of the blog post, but some basics should be included such as an introduction, subheadings, and a conclusion. Include quality internal and external links to provide further details of specific topics and make sure to format the structure correctly with H2, H3, and H4 tags.

Ultimately, always remember to keep the readers in mind when studying a blog post?s length, no matter its purpose. If you are writing for SEO purposes, then considering the search intent, target audience, keywords, article length, and optimized structure will help ensure the blog post ranks well in search engine results.

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