WordPress SEO

The ability to optimize a website is paramount to its success; particularly in the WordPress space. Search engine optimization (SEO) is a necessary part and parcel of online success. It involves tweaking certain aspects of your WordPress site in order to rank higher on search engines and thus attract more visitors. As a business owner, improving your WordPress SEO is essential if you want to grow your plumbing, electric and heating cooling business. While there are many things that you can consider when it comes to WordPress SEO, here are the top 5:

1. Meta Descriptions – Meta descriptions serve as the brief synopsis of your Content. It?s important to use meta descriptions correctly, since this small text will appear in the search engine results alongside the title of your post. Make sure that meta descriptions are keyword-rich, includes a call-to-action, and are no more than 155 characters long.

2. Optimize Site Pages – Optimizing each site page (home, about, contact, etc.) is significant in order to make each page stand out. It?s important to include a unique title tag and an appropriate meta description for each of your site pages. Additionally, you should ensure that they are prominently displayed, using short URLs, and that there?s enough content on each page to appease search engines.

3. Site Speed – Site speed is a key factor when it comes to SEO. Your workload will always be easier if your sites loading time is fast. To ensure that your site is speedy, optimize your images, make sure the code is up to date, and leverage on caching.

4. Site Security – Secure sites rank far better in search engines. If your website isn?t secure, Google is likely to penalize your site. For WordPress sites, make sure the latest version of the software is installed in order to keep things secure. Also, install a web application firewall to protect the website from malicious traffic.

5. Page Optimization – The breadth of content on each page is necessary for SEO success. To optimize your pages, they need to include quality and relevant images, focus individual keywords, and have internal links to other pages and blog posts.

Starting an SEO campaign for your WordPress site can seem a little daunting. However, following these steps will not only improve the visibility of your website, but it will also help you generate more organic traffic and leads. With some work, you can leverage SEO to increase your rankings, and ultimately, attract more customers to your plumbing, electric, and heating cooling business.

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